Imagine trying to drive your car while ONLY looking in the rear-view mirror? If you're like most businesses, you make your decisions by looking at reports, which is like driving while only looking in the rear-view mirror.
First generation analytics and BI tools - Excel, Tableau, Qliktech - provide a map of where you've been. They're so essential that they are a $10 billion software market. But using old data to drive your business only tells you what potholes you already hit and what turns you could have made.
StreamBase LiveView provides a live dashboard of where you should go next. It analyzes live data; not old data. LiveView absorbs data streams with just milliseconds of latency - sensor data, high-speed market data, client orders, streaming news, tweets, FIX messages, network messages, emails, log data. LiveView gives you a live view of data - before everyone else sees the report tomorrow!
Live insight helps you see potholes before you run over them, and decide where to turn next. For a more complete overview of LiveView, watch the 4-minute intro presentation here.
Today, GAIN Capital went public about their use of LiveView and how they use it to steer their business differently. Rob Perez, VP of Trading and Risk Management Systems at GAIN Capital, shared a terrific example of the transformation live analytics can bring. GAIN's business is trading, and success is linked to the quality of connectivity to the electronic markets. Gain services over 140 countries, with an average monthly transaction volume of over $275 billion.
Previously, GAIN managed their trading operations with traditional tools - databases, log files and business intelligence. At the end of the day or week, reports are generated, problems are discovered, and addressed.
Now, LiveView helps GAIN understand and optimize their trading operations in real-time. Perez said in EuromoneyFXNews: "We an see if any metrics are moving outside of our comfort zone, and we can immediately reach out to our liquidity providers to understand what's going on."
At any time, GAIN clients can trade on any of 10 or more markets. It's essential to GAIN that problems with prices, connectivity, or quality are elimintated. Now, GAIN can now determine:
- What deals are being rejected now?
- Which liquidity providers are giving good prices now?
- Which liquidity providers are having problems now?
Live insight helps GAIN decide to call a poorly performing partner the moment there's a problem. Finding a problem as it's happening makes it easier to describe and easier to fix. And finding problems in real-time gives GAIN the opportunity to correct it before their clients notice. If the issue is with a partner who can't fix it on the spot, Gain can adjust and route around that market.
StreamBase LiveView is the first platform of its kind to provide a complete analytics solution for live data and real-time action, which we believe could be a new disruptive physics that allows companies to broaden the decisions they make by looking ahead, not only behind.
So, what decisions would YOU make differently if you stopped looking only in the rear-view mirror?